HANS: Instagram, Facebook & Google+ Updates August 2016

Instagram, Facebook & Google+ Updates August 2016

Thanks for stopping by and reading my Journal.

I wanted to talk about three very important topics. First, I will be giving a step by step instruction to convert your Instagram account into a business account and link it to your Facebook Business page. Also, I want everyone to be aware that you can “Add Account” to your personal Instagram account instead of logging in and out of your account. Second, I want to make you aware that Facebook has launched a new format for their business pages. Lastly, I am going to provide you with a link that will help drive your satisfied clients to your Google+ to leave a review.

Instagram Adding Account

  1. Log into your Instagram account
  2. Select your Profile (On the bottom menu the icon all the way on the right)
  3. Select the setting/cog icon in the top right corner
  4. Scroll down and select “Add Account”
  5. Put all of your login credentials into the fields
  6. To switch from personal to business accounts select your “Profile” icon and on the top menu in the center select your Username to toggle in between accounts

Instagram Business Conversion

  1. Log into your Instagram account
  2. Select your Profile (On the bottom menu the icon all the way on the right)
  3. Select the setting/cog icon in the top right corner
  4. Scroll down and select “Switch to Business Profile”
    • Note: You must be an Admin of a Business Page on Facebook that you would like to directly link to your Instagram Account
  5. Log into your Facebook or select “Continue as”
  6. Follow the prompts until you get to “Connect Your Facebook Page”
  7. Select your Facebook page then select “Next”
  8. Review the information being Imported from your Facebook Page then select “Done”
  9. Your profile should now reflect the new Instagram Business profile upgrade

Facebook New Profile Notes

  • For most of you it will now have a “Services” tab on the left side bar menu
    • You should complete this section and add your services
    • Do not forget to make sure that your “Call To Action Button” is updated with your phone number or email address
    • Using up to a 7 second Video as your profile pic using “Boomerang” app by Instagram
      • You have to download Boomerang and record a video and then you can use it as your Facebook Profile Pic/Video
      • They also have a variety of other apps that you can download as well
  • Bloggers
    • If you blog then you need to sign up for Instant Articles and I have provided the link below
      • https://instantarticles.fb.com
    • This is valuable because if you are a content creator this is Facebook’s way to make your articles more attractive to your readers
  • Uploading Photos/Videos Options
    • Facebook has drastically expanded the options for Photo and Video uploading on Facebook. Make sure you take advantage of these options and during our next Lunch I will be reviewing all of them
      • Create a Photo Album – Build an album out of multiple photos.
      • Create a Photo Carousel – Build a scrolling photo carousel with a link.
      • Create Slideshow – Add 3 to 7 photos to create a video.
      • Create a Canvas – Now you can tell a more immersive story by combining images and videos.
  • Facebook Blueprint Education
    • https://facebook.exceedlms.com/student/catalog

Google+ Review

  • Google+ reviews are King
  • It is hard to drive your satisfied customers to leave you a Google+ review so I have included a link below to a website that generates easy to use links to send to your clients
    • Grade Us – https://www.grade.us/home/labs/google-review-link-generator
      • Put in your Google+ Business Name and Zip code and then select “Get Google Review Links”
      • Then select your Google Business the select “Continue”
      • It then should populate 4 different URL’s that you can copy and send to your Reviewers

I hope this all makes sense to you and if it does not please feel free to contact me.


Hans Pedersen